Included with Basic
Find a YouTube Niche With Real Data
Pick a niche with numbers instead of a hunch. Compare YouTube niches on how often videos overperform, how crowded the space is, and what the audience is worth. Niche Explorer is included with the Basic plan at $29 a month, and it lives inside outlier search.
Film Booth
124K Subscribers
Amy Macedo
1.05M Subscribers
Checkpoint
4.24M Subscribers
Jelly
23.4M Subscribers
The Futur
2.78M Subscribers
Dantic
2.87M Subscribers
Patrick Zeinali
8.94M Subscribers
Hangtime
3.37M Subscribers
Wanner
11.9K Subscribers
Ali Abdaal
6.56M Subscribers
Kallaway
346K Subscribers
Futcrunch
16.4M Subscribers
Jay Clouse
140K Subscribers
Mike Shake
4.8M Subscribers
Aprilynne Alter
131K Subscribers
Roberto Blake
642K Subscribers
Lark Crypto
637K Subscribers
Caleb Ralston
89.2K Subscribers
Jesse Enkamp
1.53M Subscribers
Tonio Guarjardo
596K Subscribers
Will Tennyson
4.7M Subscribers
Isaac Carlton
355K Subscribers
Tyler Speers
68.7K Subscribers
Film Booth
124K Subscribers
Amy Macedo
1.05M Subscribers
Checkpoint
4.24M Subscribers
Jelly
23.4M Subscribers
The Futur
2.78M Subscribers
Dantic
2.87M Subscribers
Patrick Zeinali
8.94M Subscribers
Hangtime
3.37M Subscribers
Wanner
11.9K Subscribers
Ali Abdaal
6.56M Subscribers
Kallaway
346K Subscribers
Futcrunch
16.4M Subscribers
Jay Clouse
140K Subscribers
Mike Shake
4.8M Subscribers
Aprilynne Alter
131K Subscribers
Roberto Blake
642K Subscribers
Lark Crypto
637K Subscribers
Caleb Ralston
89.2K Subscribers
Jesse Enkamp
1.53M Subscribers
Tonio Guarjardo
596K Subscribers
Will Tennyson
4.7M Subscribers
Isaac Carlton
355K Subscribers
Tyler Speers
68.7K Subscribers
Film Booth
124K Subscribers
Amy Macedo
1.05M Subscribers
Checkpoint
4.24M Subscribers
Jelly
23.4M Subscribers
The Futur
2.78M Subscribers
Dantic
2.87M Subscribers
Patrick Zeinali
8.94M Subscribers
Hangtime
3.37M Subscribers
Wanner
11.9K Subscribers
Ali Abdaal
6.56M Subscribers
Kallaway
346K Subscribers
Futcrunch
16.4M Subscribers
Jay Clouse
140K Subscribers
Mike Shake
4.8M Subscribers
Aprilynne Alter
131K Subscribers
Roberto Blake
642K Subscribers
Lark Crypto
637K Subscribers
Caleb Ralston
89.2K Subscribers
Jesse Enkamp
1.53M Subscribers
Tonio Guarjardo
596K Subscribers
Will Tennyson
4.7M Subscribers
Isaac Carlton
355K Subscribers
Tyler Speers
68.7K Subscribers
How it works
How it works
Our thumbnail generator is trained on thousands of high-performing YouTube thumbnails.
Search a niche, or browse all of them
Every niche carries outlier rate, median performance, format split and earning band.
Read the numbers that matter
Median, never maximum. A high outlier rate beats low competition.
Open any niche in full
Each niche has its own page with the complete data set behind it.
Built for creators
What actually works
Built by creators, for creators. Every feature designed to help you grow.
Outlier rate
How often does a video in this niche massively beat its own channel average? A high rate means the audience is still discoverable, and the algorithm is still willing to hand views to channels nobody has heard of. A low rate means the winners are locked in.
Competition depth
How many established channels are serving this audience well? A crowded niche is not automatically bad, but it changes what you have to do to be noticed.
Earning band
What advertisers pay to reach this audience. Finance and business command far more per view than entertainment and gaming. A smaller audience in a high-value niche can out-earn a larger one in a cheap niche by a wide margin.
Median, never maximum
Every niche has a monster channel. It tells you nothing about what happens to you. The median is the honest number.
High outlier rate beats low competition
A crowded niche where videos still regularly overperform is a better bet than an empty one where nothing ever takes off. Empty usually means there is no audience, not that you found a secret.
Earning band is not income
It is what advertisers pay per thousand views. Your actual income depends on watch time, audience location and how much you earn outside ads, which for most established creators is the larger share.
Sub-niches beat niches
"Fitness" is not a niche, it is a category. "Kettlebell training for people over 40" is a niche. The explorer works at both levels and the second one is where new channels win.
Frequently asked questions
Everything you need to know about our tools.
There is no best niche, and any tool claiming otherwise is selling something. The useful question is where there is still room for someone starting now, which comes down to three numbers: how often videos overperform, how crowded the space is, and what the audience is worth to advertisers.
It measures how often a video in a niche massively beats its own channel average. A high rate means the audience is still discoverable and the algorithm is still willing to hand views to channels nobody has heard of. A low rate means the winners are locked in.
Not automatically. A crowded niche where videos still regularly overperform is a better bet than an empty one where nothing ever takes off. Empty usually means there is no audience rather than that you found a secret nobody else noticed.
Finance and business command far more per thousand views than entertainment and gaming. A smaller audience in a high value niche can out-earn a much larger one in a cheap niche. The explorer shows the realistic earning band rather than a single misleading figure.
Niche Explorer is included with the Basic plan at $29 a month, billed $349 a year, alongside Thumbnail Search, Trending Formats, Virality Monitoring and advanced filters. The free plan is permanent and never asks for a card, and it covers outlier search and three tracked channels, so you can test the underlying data before paying.
Fitness is a category, not a niche. Kettlebell training for people over forty is a niche. New channels win in the second kind, because the audience is specific enough that your video is clearly the right answer rather than one of thousands.
Data narrows the field, it does not pick for you. A niche you can sustain for two hundred videos beats a statistically superior one you abandon at video twelve. Use the numbers to eliminate dead spaces, then use your own interest to choose from what is left.
From the same outlier database you can search yourself, built on 62 billion analysed YouTube views. Every figure is measured rather than estimated, and where a number cannot be known from outside YouTube, the page says so instead of guessing.
Find What Already Overperformed
Free plan, outlier search and three tracked channels, no card. See the videos in your niche beating their own channel average by 10x to 100x.
No credit card required