Comparison
1of10 vs TubeLab: Which Outlier Tool Fits You?
We make 1of10, so read this knowing that. TubeLab is the cheapest dedicated outlier tool available and that is a genuine advantage.
Price
TubeLab at $178.80/yr is roughly half our Basic tier. Nothing complicated on headline price. Their searches are credit-metered at 2 credits each, where ours are not metered at all, so the gap narrows if you research daily. Round: TubeLab on price.
Data depth
We work from 62 billion analysed YouTube views, scoring each video against its own channel baseline. TubeLab's database is smaller and the scoring is less granular. The A/B Test Winners feed shows real before and after thumbnails from other channels, up to 164M subscribers, with the measured CTR change attached. That is a different thing from running a split test on your own video: it lets you learn from changes you did not have to make. Round: 1of10.
Revenue and monetisation signals
TubeLab has RPM and revenue filters, plus a monetisation-checker extension that tells you whether a channel is monetised. Both are practical and we have no equivalent. Round: TubeLab.
Creation tools
TubeLab is research only. Finding the outlier is where it stops, so you need something else to act on it. 1of10 includes AI thumbnail, title and idea generation on every plan, up to 1,000 credits a month on Pro. Round: 1of10.
Free tier
Ours is permanent, with outlier search, competitor tracking and 60 AI credits a month, no card. TubeLab's is limited and functions as a trial. Round: 1of10.
Total cost of the actual workflow
This is the round that decides it for most people. TubeLab plus a separate thumbnail tool often lands close to our Basic tier once you add both up. Compare the whole stack, not the headline price. Round: depends on your stack.
Final verdict
Start with 1of10 if you want research and creation in one product, or if you want to test the methodology properly before paying. The free plan is permanent rather than a countdown, and the ten credit trials elsewhere are not enough to know whether an approach changes your decisions. TubeLab is cheaper and adds revenue filtering, so it fits a creator whose only need is raw outlier data and who already has thumbnails handled somewhere else.
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Find What Already Overperformed
Free plan, outlier search, competitor tracking and 60 AI credits a month, no card. See the videos in your niche beating their own channel average by 10x to 100x. All pricing verified August 2026 and re-checked before each update.
No credit card required