1of10 Pricing Explained: Free, Basic $29, Pro $69 (2026)

Disclosure up front: this is 1of10's own blog explaining 1of10's own pricing, so we are the first party here. Every number below comes straight from our pricing page and is current as of July 2026.

1of10 pricing has 4 tiers in 2026. Free costs $0 and includes outlier search, bookmarks, and 3 tracked channels. Basic costs $29 per month, or $349 per year on annual billing. Pro costs $69 per month, or $828 per year, and adds 1,000 AI credits per month plus every AI generator. Enterprise is custom priced through sales.

That is the whole structure. No credit packs to buy separately, no per-seat surprise on the lower tiers, no trial countdown. The rest of this post explains what each tier actually contains, what it deliberately leaves out, what AI credits meter, which tier fits which channel stage, and how the numbers stack against vidIQ, TubeBuddy, and TubeLab.

If you are researching whether the product is any good rather than what it costs, that lives in our 1of10 review, where we scored ourselves with the same rubric we use on competitors.

1of10 Pricing at a Glance

All 4 plans in one table, verified against 1of10.com/pricing in July 2026.

Plan	Monthly	Annual	AI credits/mo	Built for
Free	$0	$0	0	Testing the research workflow
Basic	$29/mo	$349/yr	0	Serious research, no AI generation
Pro	$69/mo	$828/yr	1,000	Research plus AI thumbnails, titles, ideas
Enterprise	Custom	Custom	Custom	Teams and multi-channel operations

Three structural facts before the tier-by-tier breakdown:

• The line between Basic and Pro is AI. Basic is the full research platform with zero AI credits. Every generator lives in Pro. More on that below, because it is the most common point of confusion.
• Annual billing is where the savings sit. The pricing page lists the annual saving at $239 per year on Basic and $240 per year on Pro compared with staying on monthly billing.
• There is a 7-day money-back guarantee on paid plans, plus a free tier with no time limit. The risk window on trying 1of10 is genuinely small.

Is 1of10 Free?

Yes. 1of10 has a permanent free plan, not a trial. It includes outlier search, bookmarks, up to 3 tracked channels, and the core Chrome extension. Nothing expires, no card is required, and you can run this tier forever. What it excludes: unlimited channel tracking, the full filter and niche toolset, and all AI generation.

Here is what you can genuinely do on Free, indefinitely:

• Search outliers. Query the database that scans millions of channels for videos performing 10x to 100x above their channel average. This is the core of the product and it is in the free tier, not behind it.
• Bookmark videos. Save the outliers you find for later reference.
• Track 3 channels. Monitor 3 competitors and see what breaks out for them.
• Run the extension. Outlier scores, video rankings, and views-over-time charts directly on YouTube pages while you browse.

And here is where the walls are, stated plainly:

• Channel tracking caps at 3. The 4th competitor needs Basic.
• Bookmark folders and organization need Basic.
• Thumbnail search, niche explorer, advanced filters, virality monitoring, and trending formats need Basic.
• Anything with "AI" in the name needs Pro.

Our honest framing: Free is a working research tool, not a demo. Plenty of small channels run on it for months. The upgrade moment arrives when 3 tracked channels stops being enough or when you start wanting the research organized instead of scattered. The manual research process it replaces is described in how to find YouTube outliers the hard way vs the fast way.

1of10 Basic: $29 Per Month, Zero AI Credits

Basic costs $29 per month, or $349 per year on annual billing. It is the full research platform: everything in Free, plus unlimited competitor tracking, saved folders and organization, thumbnail search, niche explorer, virality monitoring, trending formats, and advanced filters.

What each of those adds in practice:

• Unlimited tracking removes the 3-channel cap. Track your whole niche and get notified when any of them ships a viral video.
• Thumbnail search finds videos by what is in the thumbnail, which is how you research packaging patterns rather than topics.
• Niche explorer maps topics and surfaces competitor channels you did not know existed.
• Advanced filters cut the outlier database by score, views, date, duration, and language, which is the difference between browsing and researching.
• Virality monitoring and trending formats watch performance patterns for you instead of you refreshing feeds.

Now the part we want to say plainly, because it is the most common support question and the most common source of upgrade regret: Basic includes zero AI credits. No AI thumbnail generator, no AI title generator, no AI idea generator, no AI optimize. Basic is a research tier. If you are buying 1of10 specifically to generate thumbnails, Basic is the wrong plan and you should buy Pro or nothing.

Who Basic actually fits: creators who make their own thumbnails or have a designer, but need the idea and research layer, the "what should I make next" engine. For that job it is complete.

1of10 Pro: $69 Per Month With 1,000 AI Credits

Pro costs $69 per month, or $828 per year on annual billing. It is everything in Basic plus the entire AI stack: 1,000 AI credits per month, the AI thumbnail generator, AI title generator, AI idea generator, AI optimize, and the option to add team members on a pay-per-seat basis.

The thumbnail generator is the headline. It is trained on high-performing thumbnails rather than a general image model, and it works from a title, a sketch, a reference image, or your own face. It also carries the editing stack: Magic Eraser, Magic Edit, face swap, text and fonts, and 4K upscaling. The title and idea generators run on the same logic, styled to your channel's voice and informed by outlier data rather than generic suggestions.

The bundle math worth running: a single freelance thumbnail typically costs more than most creators expect, and a weekly uploader needs 50 or more per year. Pro at $828 per year, roughly $69 per month, prices the whole research-plus-generation workflow below what many channels spend on thumbnails alone. Whether that trade wins for you depends on your volume, which is exactly what the free tier and the 7-day guarantee are for.

Who Pro fits: creators where packaging is the bottleneck. If your ideas are fine but your thumbnails and titles underperform, or you are paying per-thumbnail elsewhere, Pro is the tier the product was built around. It is also the most popular plan on our pricing page, for that reason.

1of10 Enterprise: Custom Pricing

Enterprise is quoted through sales and built for teams, agencies, and multi-channel operations. It adds:

• Fine-tuned AI optimized for your channel, models adapted to your specific content and packaging style rather than the general training set.
• Team access beyond Pro's per-seat add-on.
• A 1-on-1 onboarding call and priority support.

There is no public price, which is standard for this kind of tier. The honest guidance: if you run one channel, Enterprise is not for you, and Pro with added seats covers small teams. Enterprise conversations make sense at the agency or network level where fine-tuned models and onboarding carry real weight.

How Much Does 1of10 Cost Per Year?

On annual billing, 1of10 costs $349 per year for Basic and $828 per year for Pro. Against monthly billing, the pricing page lists the annual saving at $239 per year on Basic and $240 per year on Pro. Free stays $0 on any calendar.

The decision logic on billing cycles is the same one we apply to competitors in our pricing teardowns: pay monthly while you are testing, then switch to annual the moment the tool earns a place in your weekly workflow. The 7-day money-back guarantee covers the annual commitment too, so the downside of committing early is capped at one support email.

What Are AI Credits?

AI credits are the metering unit for 1of10's generation features. Pro includes 1,000 credits per month. Every AI action draws from that pool: generating thumbnail variations, generating titles, generating video ideas, and running AI optimize. Research features never touch credits; outlier search, tracking, filters, and the extension are unmetered on every plan.

How the pool behaves in practice:

• Generation batches draw credits per run. The thumbnail generator produces 2, 4, 8, or 12 variations per generation, and bigger batches draw more of your pool.
• 1,000 credits is sized for regular use. A weekly uploader iterating on a handful of thumbnail concepts per video sits comfortably inside the allowance.
• Rollover and top-up behavior:

The contrast with the category matters here. vidIQ meters nearly everything AI against credits, and its own users' most common complaint is exhausting the pool mid-month, a pattern we documented in our vidIQ pricing breakdown. 1of10 keeps the research layer entirely off the meter, so running out of credits never locks you out of finding your next video idea, only out of generating more assets until the pool resets.

Which 1of10 Plan Should You Buy?

The tier maps to your channel stage and your bottleneck, not your ambition. Our decision framework:

Your situation	Plan	Why
Pre-launch or under 1K subs	Free	Learn outlier research at $0; 3 tracked channels covers your lane
Uploading regularly, ideas are the struggle	Basic ($29/mo)	Unlimited tracking, niche explorer, and filters solve the idea pipeline
Ideas fine, thumbnails and titles underperform	Pro ($69/mo)	The AI stack plus 1,000 credits attacks the packaging bottleneck
You pay a designer per thumbnail	Pro ($69/mo)	Run the bundle math against your current per-asset spend
Agency, network, or team of 3+	Enterprise	Fine-tuned AI and team access are the actual product at that scale

Two honest anti-recommendations, because a defensible pricing post should include them. First, do not buy Basic expecting AI features; it has none, and the refund window exists but your time matters. Second, do not buy Pro if you upload once a quarter; Free plus occasional manual research serves a low-volume channel fine, and we would rather you upgrade later than churn in month two.

How 1of10 Pricing Compares to vidIQ, TubeBuddy, and TubeLab

Context makes prices legible. Here is the 2026 category, using the same verified figures from our full teardowns of each tool.

Tool	Free tier	Entry paid (annual)	Top standard tier (annual)	AI credits on paid
1of10	Yes, permanent	Basic $349/yr	Pro $828/yr	1,000/mo (Pro)
vidIQ	Yes (150 credits/mo)	Boost $199/yr	Max ~$468/yr, annual only	2,000/mo (Boost), 6,000/mo (Max)
TubeBuddy	Yes, limited	Pro $43.20/yr	Legend $278.28/yr	Unlimited AI on Legend only
TubeLab	No free plan listed	$178.80/yr ($14.90/mo annual)	Same, single plan	No AI generation exists

Sources: our vidIQ pricing breakdown, TubeBuddy pricing and review, and 1of10 vs TubeLab, each verified against vidiq.com/pricing and tubebuddy.com/pricing in July 2026.

The honest read of that table, including where it cuts against us:

• 1of10 is not the cheapest tool in the category. TubeBuddy Pro at $43.20 per year is the budget buy, and TubeLab at $178.80 per year undercuts our Basic tier for pure outlier research. If price is your only axis, we lose that row and we say so in 1of10 vs TubeLab.
• The comparison that matters is job coverage. TubeBuddy is an optimization layer with no idea research. vidIQ is keyword-first research with general-model AI. 1of10 is outlier-first research plus generators trained on winning packaging. You are not pricing 4 versions of one product; the full head-to-head is in 1of10 vs vidIQ.
• Watch billing traps elsewhere. vidIQ's Boost costs $199 per year on annual billing but $468 per year paid monthly, a 57% spread, and its Max tier is annual-only. TubeBuddy localizes prices by region. Every tool's sticker number needs one careful look at the billing toggle.

If you are auditing the whole category before choosing, we keep an honest roundup in 1of10 alternatives, which includes the cases where a competitor is the right buy.

Refunds, Cancellation, and Downgrades

The exit mechanics, verified from the pricing page in July 2026:

• Refunds. 1of10 offers a 7-day money-back guarantee. In the pricing page's words: "If you're not satisfied within the first week, contact us for a full refund."
• Cancellation. You can cancel any time from your account settings, and you keep access until the end of your current billing period. No calls, no retention flow.
• Payments. Major credit cards and PayPal, processed through Stripe.
• Downgrades. Moving from Pro to Basic or Basic to Free follows the same account-settings path as cancellation.

The combination worth underlining for anyone searching "1of10 cost" with churn on their mind: a permanent free tier below every paid plan means downgrading never means losing outlier search entirely. Drop to Free, keep researching, and re-upgrade when the workload justifies it. We would rather keep you at $0 than lose you at $69.

FAQ

Is 1of10 free?

Yes, 1of10 has a permanent free plan with no time limit and no card required. It includes outlier search across the full database, bookmarks, tracking for 3 channels, and the core Chrome extension. Paid plans add unlimited tracking, advanced research tools (Basic, $29/mo), and AI generation with 1,000 monthly credits (Pro, $69/mo).

How much does 1of10 cost?

1of10 costs $29 per month for Basic or $349 per year on annual billing, and $69 per month for Pro or $828 per year. Pro includes 1,000 AI credits per month and all AI generators. Enterprise is custom priced. A permanent free tier sits under all of it at $0.

What are AI credits?

AI credits meter 1of10's generation features on the Pro plan, which includes 1,000 per month. Generating thumbnails, titles, and ideas, and running AI optimize, draws from the pool. Research never costs credits: outlier search, tracking, filters, and the Chrome extension are unmetered on every plan, so an empty credit pool never blocks research.

Does 1of10 have AI features on the Basic plan?

No. Basic at $29 per month includes zero AI credits and no access to the AI thumbnail, title, or idea generators. It is a research tier: unlimited tracking, thumbnail search, niche explorer, advanced filters, and trending formats. Every AI feature requires Pro at $69 per month, which includes 1,000 credits monthly.

Can I get a refund on 1of10?

Yes. 1of10 offers a 7-day money-back guarantee on paid plans: contact support within the first week for a full refund. Beyond that window you can cancel any time from account settings and keep access until your billing period ends. Payments run through Stripe and support major cards and PayPal.

CTA block: The research layer is free forever. Search millions of channels for videos doing 10x their average, no card required, at 1of10.com/pricing.