How To Get More YouTube Views In 2025

Generating engaging ideas is often one of the biggest challenges YouTubers face when creating content.

Whether you're a new creator or an experienced YouTuber, coming up with unique video concepts that resonate with your audience and align with trending topics can feel overwhelming.

Many creators struggle to balance originality with content that performs well in search results, driving views and subscriber growth.

Mastering the art of ideation is important to standing out in the YouTube space and keeping your audience coming back for more.

1) Your Total Addressable Market (TAM)

Before starting your YouTube channel or even posting your first video, it’s crucial to research whether there’s interest in your chosen niche. Understanding your niche’s potential audience size can help you make informed decisions about your content strategy. One effective way to measure this is by looking at the Total Addressable Market (TAM) of a niche.

What is the TAM of a Niche?

The TAM of a niche refers to the maximum number of views a video could achieve if everyone in the target audience clicked on the video. It provides a clear picture of the potential reach and scalability of your niche, helping you understand its viral potential.

For instance, the Minecraft niche has a significantly larger TAM compared to the golf niche. This means that viral videos in the Minecraft niche can achieve a much higher ceiling in terms of views compared to golf-related content. A niche with a larger TAM offers more opportunities for high engagement, subscribers, and monetisation, making it an appealing choice for creators.

How to Research TAM for Your Niche

1. Analyse Popular Channels and Videos: Look at top-performing channels within your niche. Tools like Social Blade, Vidooly, or TubeBuddy can provide insights into their view counts and audience size.
2. Keyword Research: Use tools like Google Trends, YouTube Search Suggest, or platforms like Ahrefs and SEMrush to identify the search volume and trending keywords in your niche.
3. Competitor Analysis: Observe how other creators perform in the niche. High view counts across multiple channels indicate a larger TAM.
4. Engagement Metrics: Pay attention to the engagement rates (likes, comments, shares) on niche-specific videos. High engagement often aligns with an interested and active audience.

Why TAM Matters for YouTubers

Choosing a niche with a high TAM increases your chances of creating content that resonates with a broad audience, boosting your potential for viral videos and subscriber growth. However, TAM isn’t the only factor to keep in mind. Smaller niches with lower TAMs, like golf, can still be incredibly profitable if you target a dedicated and passionate audience. These niches often have less competition, allowing your content to stand out easier.

Balancing TAM with Passion and Expertise

While TAM is essential for understanding a niche’s potential, remember to look at your personal interest and expertise in the topic. A high TAM niche might offer viral potential, but sustained success on YouTube comes from consistently creating content you’re passionate about.

By combining TAM research with a clear understanding of your audience's needs, you can position your channel for long-term success.

2) Understand Your Audience

Now that you’ve chosen your niche, the next step is to dive deeper into understanding what your audience actually finds interesting within that topic. This is an important step for ensuring your content aligns with viewer interests and trends, which helps your channel gain traction from the start.

How to Research Audience Interests in Your Niche

The best way to start is by creating a brand-new YouTube account. This ensures your recommendations are unbiased and targeted to the niche you’re exploring. Follow these steps:

1. Search Niche-Specific Keywords
   Begin by searching for terms and phrases commonly associated with your niche. For example, if your niche is fitness, search for terms like "workout routines," "home exercises," or "weight loss tips". These keywords will help the YouTube algorithm understand the type of content you’re interested in.
2. Engage with Suggested Content
   After performing a couple of searches, the YouTube algorithm will start recommending similar videos. Then, visit your homepage and click on the suggested videos that align with your niche. This will further refine the recommendations and expose you to trending topics, popular creators, and high-performing content within the niche.
3. Analyse Top Videos
   Pay attention to the titles, thumbnails, and content structure of the videos that appear frequently. These are often indicative of what the audience finds engaging. Look for common themes, recurring topics, or questions these videos address.
4. Identify Interest Trends
   By analysing the recommended videos and their performance metrics (views, likes, and comments), you can start identifying the overall interest areas within your niche. For instance, if you're exploring the gaming niche, you might notice that tutorials, gameplay challenges, or reaction videos consistently perform well.

Why This Research Matters

Understanding what your audience finds interesting is key to successful content ideation. By aligning your video topics with trending themes and audience preferences, you can increase the chances of your videos being recommended and shared, ultimately boosting views and subscriber growth.

Additional Tips for Audience Research

• Use Analytics Tools: Platforms like TubeBuddy or VidIQ can help you identify high-performing keywords and topics in your niche.
• Read Comments: Dive into the comment sections of popular videos to see what viewers are asking for or discussing.
• Check Social Media Trends: Explore related hashtags on Twitter, Instagram, or TikTok to find real-time trends and audience conversations.

Turning Insights into Actionable Content

Once you’ve gathered insights into what interests your audience, create a list of potential video ideas. Prioritise topics that align with both your audience's preferences and your expertise or passion. This approach ensures your content is engaging, relevant, and positioned to attract viewers within your niche.

By leveraging the algorithm and refining your research, you can tap into your niche’s hottest trends, giving your channel a competitive edge and paving the way for consistent growth.

3) Track Competitors

Another excellent way to come up with banger video ideas is by closely tracking what your competitors are doing. Competitor analysis allows you to identify trends, high-performing content, and untapped opportunities in your niche. By studying what works for others, you can gain valuable insights and adapt successful ideas for your channel.

How to Effectively Track Competitors

One of the most efficient tools for competitor analysis is the 1of10 tool. This powerful resource helps you monitor your competitors’ content and pinpoint the videos that outperform the rest of their library. Here’s how it works and why it’s invaluable for ideation:

What is the 1of10 Tool?

The 1of10 tool is designed to track the performance of your competitors’ videos. It analyses their content and highlights any outliers—videos that perform significantly better than their average view count. These standout videos can provide valuable insights into trending topics, audience preferences, and content strategies that resonate within your niche.

Steps to Use the 1of10 Tool for Competitor Research:

1. Identify Your Competitors
   Start by listing the top creators in your niche. These could be channels with similar content themes, audience demographics, or topics.
2. Track Their Performance
   Use the 1of10 tool to monitor their latest uploads. The tool will automatically analyse their videos and flag outliers, showing which ones are performing above average.
3. Analyse Outliers
   Dive deeper into the flagged videos. Look at their:
   • Titles: Are they optimised with keywords or attention-grabbing phrases?
   • Thumbnails: Do they use bold visuals or intriguing text to draw clicks?
   • Topics: Are they addressing trending issues, solving problems, or showcasing unique angles?
4. Spot Trends and Patterns
   Over time, you’ll notice recurring trends among outliers. For example, in the tech niche, videos about “new product releases” or “how-to guides” might consistently outperform others.
5. Incorporate Insights into Your Strategy
   Adapt these successful themes to your channel. Put your unique spin on them to maintain originality while leveraging proven audience interest.

Here is how to use the tool:

Why Competitor Analysis Matters

Tracking competitors with tools like 1of10 can save you time and effort in brainstorming content ideas. Instead of starting from scratch, you can build on proven concepts and adapt them to your style. This not only boosts your content’s chances of performing well but also ensures you stay on top of trends in your niche.

Pro Tips for Using Competitor Insights:

• Avoid Copying: Use competitor insights as inspiration, not a template. Always bring your unique perspective to the table.
• Combine with Audience Research: Validate competitor ideas by checking if they align with your audience’s preferences and comments.
• Track Multiple Competitors: Monitoring several channels gives you a broader view of trends and reduces the risk of following a single creator's one-off success.

From Competitor Insights to Winning Ideas

By leveraging tools like 1of10, you can streamline your content ideation process and focus on creating videos with a high likelihood of success. Combine these insights with keyword research and audience engagement strategies to ensure your content not only performs well but also stands out in the crowded YouTube space.

4) Analysing Commonalities

Once you’ve identified the top-performing outliers from your competitors’ channels, the next step is to analyze them in detail. By studying the common elements across these videos, you can uncover patterns and strategies that resonate with your target audience. This approach not only helps you refine your content strategy but also gives you an edge in understanding what works in your niche.

How to Break Down Commonalities Among Outliers

Outliers are videos that perform significantly better than average. These videos hold valuable clues about what engages viewers. Here’s how to systematically analyse them:

1. Examine Titles
   Look for trends in the titles of high-performing videos. Do they include specific keywords, numbers, or phrases like “how to,” “top 10,” or “the best”? Titles that create curiosity or promise a clear benefit often perform well.
2. Study Thumbnails
   Thumbnails play a crucial role in attracting clicks. Break down the visual elements of outlier thumbnails in your niche. For example:
   • Are they bright and vibrant?
   • Do they feature text overlays or facial expressions?
   • In the football niche, a common element is the use of vibrant green football fields in thumbnails, creating instant recognisability and appeal.
3. Analyse Video Ideas
   What topics or themes do these outliers cover? Are they tutorials, challenges, reaction videos, or in-depth analyses? Identifying common video ideas can give you inspiration for your own content pipeline.
4. Evaluate Hooks
   Hooks are the first few seconds of a video that grab viewers’ attention. Study how outliers start their videos. Do they begin with a question, a bold statement, or an exciting clip? Effective hooks ensure viewers stay engaged and watch longer.
5. Look for Recurrent Themes
   Pay attention to any recurring themes or angles in the content. For example, in the tech niche, unboxing videos with detailed reviews might consistently perform well, while in the gaming niche, reaction videos to trending gameplay updates might stand out.

Using the 1of10 Tool for Efficient Analysis

The 1of10 tool simplifies this process by giving you an organised view of all the outliers from your competitors’ channels. With this tool, you can:

• Compare titles, thumbnails, and hooks across top-performing videos.
• Easily spot common patterns and recurring elements.
• Organise outliers in one place, saving time and ensuring no valuable insights are missed.

Why Breaking Down Commonalities Matters

Understanding the commonalities among outliers helps you decode what resonates with viewers in your niche. This allows you to replicate successful strategies while putting your unique spin on them. By aligning your content with proven audience preferences, you increase the chances of your videos gaining traction and going viral.

From Analysis to Actionable Insights

Once you’ve identified the key elements that drive success in your niche, incorporate them into your content strategy. For instance:

• Use similar title structures while focusing on unique topics.
• Design thumbnails with proven visual cues, like vibrant colours or action shots.
• Craft strong hooks that align with what’s worked for others in your niche.

By combining these insights with consistent creativity, you’ll position your channel to produce content that stands out and attracts your target audience.

5) Adjacent Niches

Another powerful strategy for ideating viral videos is to look beyond your niche and explore adjacent niches. These are niches closely related to yours that can inspire fresh ideas and help you stand out from your competitors. By analysing what works in similar niches, you can identify external outliers—successful concepts that haven’t yet been explored in your niche—and adapt them to your audience.

What Are Adjacent Niches?

Adjacent niches are other topics or categories that share similarities with your niche. They can overlap in audience interests, themes, or content styles, making them a goldmine for discovering untapped video ideas.

For example:

• If your niche is football, it can be considered a sub-niche of the broader sports niche.
• Adjacent niches within the sports category might include basketball, volleyball, tennis, or golf.
• By analysing trends in these adjacent niches, you can find ideas that haven’t been done in the football niche, setting your content apart from the competition.

How to Identify Adjacent Niches

1. Broaden Your Niche’s Scope
   Think about the larger category your niche belongs to. For instance, if your niche is "fitness for beginners," it falls under the broader health and wellness niche. Adjacent niches might include yoga, nutrition, or mental health.
2. Study Overlapping Interests
   Look for niches that share similar audience demographics or interests. For example, fans of football might also follow training drills, player fitness routines, or sports psychology.
3. Leverage YouTube’s Algorithm
   Perform searches for content in adjacent niches, and let YouTube recommend related videos. This can help you uncover trending topics or high-performing ideas outside your primary niche.

How to Use Adjacent Niches for Ideation

Once you’ve identified adjacent niches, follow these steps to uncover viral-worthy ideas:

1. Analyse External Outliers
   Look for high-performing videos in adjacent niches. Use tools like the 1of10 tool or Social Blade to track outliers that are outperforming the average in those niches.
2. Spot Patterns
   Identify recurring trends, hooks, or themes that make these outliers successful. For example, if basketball videos often include player comparisons or highlight reels, consider adapting a similar format for football.
3. Adapt and Innovate
   Take inspiration from successful concepts in adjacent niches, but ensure you adapt them to your audience. For example, if “top 10 shots in basketball” videos are popular, create a “top 10 goals in football” version with your unique twist.

Why Adjacent Niches Matter

Exploring adjacent niches helps you:

• Break free from the creative bubble of your niche.
• Gain a competitive edge by introducing fresh ideas to your audience.
• Discover trends that might not yet be mainstream in your niche, giving you a first-mover advantage.

Example: Finding Adjacent Niches in the Football Niche

If you’re in the football niche, you can find inspiration in:

• Basketball: Look at viral videos featuring player highlights, game analyses, or trick shots.
• Volleyball: Explore content about teamwork drills, top plays, or behind-the-scenes footage.
• Golf: Study tutorials, player biographies, or unique challenges that might inspire crossover content.

From Adjacent Niches to Viral Success

By tapping into adjacent niches, you’ll expand your creative horizons and discover ideas your competitors haven’t explored. Combine these ideas with your unique voice and niche expertise to produce innovative content that captures attention and drives engagement.

You can check out another blog with a case study on how a YouTube channel gained 50 MILLION views with a single format here.

Contact us for expert strategies tailored to your business at hello@1of10.com