How Jubilee Gained Over 50M Views In The Last Month With Just One Format

Jubilee has gained over 50M views in the last month with just one format.

Here’s why this format went viral for them!

Jubilee posted their first video of the format “Can 25 Liberal College Students Outsmart 1 Conservative?”

Within the first day, it gained over 1M views, which is more than double their average and skyrocketing to one of their most popular videos!

They then doubled down on this format, producing 4 more videos on this content.

But this isn’t the only reason…

Not only that, but they developed this further by trendjacking.

At the time of posting, the presidential election was the most popular trend.

They took this trend and incorporated it into their debates…

These included most notably Donald Trump and Kamala Harris voters, which would reach a minimum of 10 MILLION views each.

But why does this format work?

The first reason is that it creates a David vs. Goliath scenario that immediately draws viewers in.

People are naturally curious to see how one person will hold up against an overwhelming majority, creating tension and sparking curiosity.

Additionally, watching one person attempt to persuade or at least hold their ground against 25 others showcases unique argumentation and debate tactics.

This format allows for conflict through contrast by having people on opposite ends of a debate in one setting.

These are also hot topics, creating strong emotion for either side of the debate and are therefore more likely to click.

With 1 person debating against 25 others, the stakes feel high for the single person, making viewers feel compelled to root for or against the “underdog”.

They further improve this format taking advantage of social hacking.

By including prominent debaters, this helps to intrigue their audience into watching the content.