After watching OVER HUNDREDS of business videos, I noticed that the most successful creators in the business niche all follow the SAME STRATEGIES, MINDSETS, AND TRICKS to make their viewers buy their poduct.

Here’s what the TOP 1% of business creators do that set them apart from the rest:

1. One Avatar

Alex Hormozi understands his avatar.

His ideal viewer is someone who breathes, walks, and talks business just like him. So he created content based on just that, but other videos about fitness, diet, relationships were doing just as well so he made more of that style content until…

He knows what his audience WANTS (business) and what they DON'T WANT (anything else).

Stay focused on who you’re making content for and make content for those people.

2. They’re Above ‘Saturation’

Simon Squibb started creating content in 2020 when the niche was labeled as “over-saturated”. Simon has gained over 1.1 MILLION SUBSCRIBERS since then.

Simon focused on things he had no one else did.

With how ‘saturated’ the business niche has become, being different in some facet is incredibly important.

EXPERIENCES, KNOWLEDGE, OR SOME COMBINATION OF SKILLS are things you can use to your advantage and show it.

That way your content is like no one else's because no ones had the experiences you’ve had, the skills you possess or know what you know.

3. They Bring Receipts

William Brown blew up earlier this year by doing one thing…

He showed proof.

William had plaques on his wall from forbes, certifications, and wasn't scared to show the analytics.

Every week a business creator is being exposed for being a fraud. cough cough Iman Ghadzi

It’s important now more than ever to show hard proof to your audience.

We’re talking case studies on your channel, videos (not just screenshots), awards, plaques if you have any, ANYTHING you can show the audience you yourself have applied your own teaching and have gotten to where they want to be.

4. They Write

Ali Abdaal writes an in depth script for EVERY video. Here’s why,,,

Writing scripts is a process a lot of creators try to avoid but ultimately coming back to because its so damn important.

Ali nails setting up compelling hooks, satisfying the viewer, and linking his story to a curiosity gap to click on his CTA.

In the 1of10 podcast we had the pleasure of talking to the best scriptwriter today @Georgeblackman_ whose actually worked for the likes of Ali.

We discuss hooks, story structure, CTA’s, and more so if you’d like to learn more about scripts whether that's simply bullet points or writing everything down word for word I STRONGLY recommend you watch the podcast here: https://www.youtube.com/watch?v=f-0pmTqNmv8&t=2s

5. Jab Jab Hook

Max Perzon posts hour long courses on his YouTube channel for FREE. Here’s why he does it:

The wow, not how method must be the most idiotic strategy in the niche today. Pretty much show people you can solve their problem but ultimately tell them they have to buy your course to do so.

Give away the information, sell the implementation. Instead of holding back information to try and sell something later, provide real, actionable value in the content for FREE.

Perzon gives away his courses for free so that way his audience begins to associate him with value, giving him the ability to capitalize to sell his paid community.

That’s what we like to call in the bizz the jab, jab, hook.

BTW He makes $100k/mo using this exact method.

Thanks for reading till the end! 🎉 If you want to learn more about what separates the TOP 1% of creators from the rest and apply it in your own content, use the 1of10 tool or download our free Chrome extension, visit the link in our bio or ask in the comments. ⬇️