I Watched 100+ Business Creators 📈, Here’s What They Have in Common

After analyzing hundreds of successful business creators on YouTube, I discovered five key strategies that set them apart.

After watching OVER HUNDREDS of business videos, I noticed that the most successful creators in the business niche all follow the SAME STRATEGIES, MINDSETS, AND TRICKS to make their viewers buy their products.

Here’s what the TOP 1% of business creators do that sets them apart from the rest:

A screenshot of a digital platform or community with the names of well-known entrepreneurs and business figures, including Alex Hormozi, Ali Abdaal, and Simon Squibb. The text "TOP 1%" is prominently displayed.
This image showcases a platform or community that connects individuals with top-tier business minds like Alex Hormozi, Ali Abdaal, and Simon Squibb. The "TOP 1%" label suggests a premium or exclusive membership experience.

1. One Avatar

What This Means

Alex Hormozi understands his avatar.

An image of Alex Hormozi
An image of Alex Hormozi

His ideal viewer is someone who breathes, walks, and talks business just like him. So he created content based on just that, but other videos about fitness, diet, relationships were doing just as well so he made more of that style content.

He knows what his audience WANTS (business) and what they DON'T WANT (anything else).

Stay focused on who you’re making content for and make content for those people.

By understanding your target audience's interests and preferences, you can tailor your content to their specific needs and desires. This will help you build a loyal following and increase engagement.

However, it's also important to be flexible and adapt to your audience's evolving needs. If you notice that your audience is responding positively to a new type of content, don't be afraid to explore it further. Ultimately, the goal is to create content that your audience values and appreciates.

To further solidify your position as an authority in your niche, consider collaborating with other creators or industry experts. This can help you reach a wider audience, gain exposure to new ideas, and establish valuable connections.

Finally, remember that consistency is key. By consistently producing high-quality content, you can build a loyal following and establish yourself as a trusted source of information.

A screenshot of a digital platform or community with the names of well-known entrepreneurs and business figures, including Alex Hormozi, Ali Abdaal, and Simon Squibb. The text "TOP 1%" is prominently displayed.
This image showcases a platform or community that connects individuals with top-tier business minds like Alex Hormozi, Ali Abdaal, and Simon Squibb. The "TOP 1%" label suggests a premium or exclusive membership experience.
A visual comparison between what an audience wants and what creators think their audience wants. On the left side, labeled "What Your Audience Wants," there is a single large yellow circle. On the right side, labeled "What You Think They Want," there are multiple smaller circles of various colors.
This image highlights a common misconception in content creation: assuming what your audience wants versus actually understanding their needs. It emphasizes the importance of audience research and tailoring content to their specific desires.

2. They’re Above ‘Saturation’

What This Means

Simon Squibb started creating content in 2020 when the niche was labeled as “over-saturated”. Simon has gained over 1.1 MILLION SUBSCRIBERS since then.

An image of Simon Squibb
An image of Simon Squibb

Simon focused on things he had no one else did.

With how ‘saturated’ the business niche has become, being different in some facet is incredibly important.

EXPERIENCES, KNOWLEDGE, OR SOME COMBINATION OF SKILLS are things you can use to your advantage and show it.

To stand out in a saturated market, leverage your unique experiences, knowledge, and skills. Simon's success is a testament to this approach. By focusing on his unique perspective, he was able to create content that resonated with his audience and set him apart from the competition.

Remember, your unique experiences and knowledge can be your greatest asset. Share your story, offer valuable insights, and demonstrate your expertise. By doing so, you'll attract a loyal following and build a successful online presence.

A screenshot of a YouTube channel page featuring videos by Simon Squibb, a prominent figure in the business and entrepreneurship community. The channel showcases a variety of content, including videos on business advice, personal experiences, and lifestyle.
This YouTube channel, hosted by Simon Squibb, offers a wealth of insights into entrepreneurship, business strategies, and personal development. With videos on topics like funding startups, lifestyle advice, and career advice, this channel provides valuable information for aspiring entrepreneurs and business professionals.
A single yellow circle with the word "YOU" inside, surrounded by several gray circles. A spotlight shines directly on the yellow circle.
This image conveys the message of individuality and standing out from the crowd. The spotlight on the "YOU" circle emphasizes the unique qualities and potential of the individual.

3. They Bring Receipts

What This Means

William Brown blew up earlier this year by doing one thing…

Image of William Brown
Image of William Brown

Showing proof of your expertise and success is crucial in today's online landscape. William's approach, showcasing plaques from Forbes and certifications, demonstrates transparency and credibility.

In an era where fraudulent behavior is prevalent, providing tangible evidence, such as case studies, videos, and awards, can significantly boost your audience's trust. By sharing your journey and successes, you can inspire and motivate your followers, positioning yourself as a reliable authority in your field.

Furthermore, demonstrating your expertise through practical examples and real-world applications can help your audience better understand and implement your teachings. By sharing your personal experiences and challenges, you can build a deeper connection with your audience and foster a sense of trust and loyalty. Remember, authenticity is key.

A screenshot of a YouTube channel page featuring videos by William Brown, showcasing titles like "My book is out today!" and "I showed Mike Thurston how to make an extra $100K/month or so."
This YouTube channel, hosted by William Brown, offers a variety of content related to business, entrepreneurship, and personal finance. The channel features videos on topics such as making money online, building a successful business, and achieving financial freedom.
A YouTube video thumbnail showing a man unboxing a large package with the ClickFunnels logo.
This YouTube video captures the moment when someone receives a prestigious award from ClickFunnels, a popular online marketing platform. The video likely documents the excitement and gratitude of the recipient.
A YouTube video thumbnail showing a man celebrating with a champagne bottle in front of a computer screen. The title of the video is "I just sold my company to a private equity firm for millions."
This YouTube video captures the excitement of a successful entrepreneur who has just sold their company to a private equity firm. The video likely documents the journey, challenges, and rewards of building and selling a business.
A red circular stamp with the word "VERIFIED" in white text, placed on top of a yellow circle on a black background.
This image symbolizes verification and authenticity. The red "VERIFIED" stamp signifies credibility and trustworthiness.

4. They Write

What This Means

Ali Abdaal writes an in depth script for EVERY video. Here’s why,,,

An image of Ali Abdaal
An image of Ali Abdaal

Writing scripts is a crucial step in content creation, often overlooked but essential for creating engaging and effective videos. Ali's skill in crafting compelling hooks, delivering satisfying content, and leveraging curiosity gaps to drive action is a testament to the power of well-written scripts.

By crafting a strong script, you can ensure a clear and concise message that resonates with your audience. A well-structured script helps you stay focused, maintain a consistent tone, and deliver your content in a logical and engaging manner. Additionally, a well-written script can help you identify potential pacing issues and ensure a smooth flow of information.

Remember, a great script is not just about the words; it's about the story you're telling. By investing time and effort into scriptwriting, you can elevate your content and captivate your audience.

A visual representation of a storytelling structure, with three key elements: Hook, Satisfaction, and Call to Action (CTA). A hook is depicted as a hand holding a hook, satisfaction as a smiley face, and a CTA as a cursor clicking.
This image illustrates the fundamental elements of a strong storytelling structure: a compelling hook to grab attention, a satisfying resolution to fulfill expectations, and a clear call to action to guide the audience.

In the 1of10 podcast we had the pleasure of talking to the best scriptwriter today @Georgeblackman_ whose actually worked for the likes of Ali.

We discuss hooks, story structure, CTA’s, and more so if you’d like to learn more about scripts whether that's simply bullet points or writing everything down word for word I STRONGLY recommend you watch the podcast here: https://www.youtube.com/watch?v=f-0pmTqNmv8&t=2s

A screenshot of Ali Abdaal's YouTube channel page, featuring popular videos such as "Why You're Always Tired," "How to Invest for Beginners," and "How to Study for Exams." The channel's banner showcases a book cover and a call to action to visit a website.
This image showcases the YouTube channel of Ali Abdaal, a popular content creator known for his informative and engaging videos on productivity, personal finance, and student success. The channel's diverse range of content caters to a wide audience, offering practical tips and strategies for improving various aspects of life.
A visual representation of the Hero's Journey, a common storytelling structure. The image shows a yellow circle (representing the hero) moving along a dotted line towards a destination marked by a pin.
This image illustrates the Hero's Journey, a classic storytelling structure that involves a protagonist embarking on a quest, facing challenges, and ultimately returning transformed.

5. Jab Jab Hook

What This Means

Max Perzon posts hour long courses on his YouTube channel for FREE. Here’s why he does it:

An image of Max Perzon
An image of Max Perzon
A screenshot of a YouTube channel page featuring videos by Max Perzon, a prominent figure in the online business and marketing community. The channel showcases a variety of content, including tutorials, case studies, and live streams on topics like digital marketing, entrepreneurship, and business growth.
This YouTube channel, hosted by Max Perzon, offers a wealth of valuable content for aspiring entrepreneurs and business owners. With videos on topics like Meta Ads, business strategies, and sales techniques, this channel provides practical insights and actionable advice for building successful online businesses.

Creating valuable content without holding back information is key to building trust and attracting an audience. Instead of withholding information to sell a course, provide real solutions and actionable advice for free. This approach, known as the "jab, jab, hook," involves consistently delivering value before promoting your products or services.

Perzon, a successful online entrepreneur, gives away his courses for free. This strategy builds trust and establishes him as a valuable resource. As a result, he's able to monetize his audience through a paid community.

By providing genuine value upfront, you'll position yourself as an authority in your niche, making it easier to convert your audience into paying customers.

To further enhance your content strategy, consider incorporating storytelling techniques. By weaving a compelling narrative, you can captivate your audience and make your content more memorable. Additionally, using strong visuals, such as images and videos, can help break up text and make your content more visually appealing.

Remember, consistency is key. By consistently producing high-quality content, you can build a loyal following and establish yourself as a trusted source of information.

BTW He makes $100k/mo using this exact method.

The phrase "JAB JAB HOOK" in white text on a black background, with a yellow circle representing the "hook" or the final, powerful punch.
This image visually represents the "Jab, Jab, Hook" marketing strategy, where you provide value upfront (the jabs) to build trust and then deliver a powerful call to action (the hook).

Thanks for reading till the end! 🎉 If you want to learn more about what separates the TOP 1% of creators from the rest and apply it in your own content, use the 1of10 tool or download our free Chrome extension.