How To Turn YouTube Into A 6-Figure Business

Most creators think growth comes first, then revenue. But for Jordan Welch, the opposite was true.

He didn’t wait for 100,000 subscribers to launch his product. He didn’t need viral videos to earn six figures. What he did instead was focus on what people actually needed, and deliver it clearly, consistently, and with full transparency.

One tutorial video brought in over $337,000 from AdSense alone. A product he launched at just 25K subscribers grew into a software business generating $100K+ per month. And it all came from listening to his audience, not chasing trends.

This blog breaks down the real lessons behind Jordan’s growth, and how creators at any stage can apply them.

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1. One Video Can Change Your Life, If You Get the Formula Right

Most creators chase consistency, and for good reason. But sometimes, it only takes one video to shift your entire business, if you get the formula right.

Jordan Welch is a perfect example. He’s a creator who has posted hundreds of videos over the years. But there’s one video in particular that changed everything: a dropshipping tutorial posted three years ago. It didn’t just perform well, it became the single most profitable piece of content on his channel.

That one video brought in over $337,000 in revenue, with just 3 million views. On the surface, the numbers sound unreal. But they’re backed by the data. The video maintained a $91 RPM, meaning for every 1,000 views, it generated $91 in advertising income. That figure is drastically higher than the average YouTube RPM, which often hovers between $1 and $5 for broader entertainment content.

“This video alone brought in $337,000 for 3 million views. $91 RPM, which is crazy,” Jordan explained.

This didn’t happen by chance.

There were three core ingredients behind that success:

1. He started with proof, not promises.

The video opens with a transparent look at his revenue dashboard. He doesn’t wait to build hype, he leads with results. For viewers interested in ecommerce or side hustles, this immediately signals credibility. They’re not watching someone theorise. They’re watching someone who’s been in the trenches.

2. He made the video practical and simple.

Dropshipping is often overcomplicated. In this video, Jordan cut through the noise. He showed the exact steps he used and made each one feel achievable. There was no fluff or jargon. Every section built on the last, guiding viewers from curiosity to confidence.

3. It was designed to last.

Even though it was posted years ago, it’s still relevant. That’s because it doesn’t rely on trends, it addresses a timeless pain point. People will always search for ways to make money online, and Jordan’s video continues to rank because it answers that search better than most.

This is why Jordan calls the tutorial the “backbone” of his entire AdSense income. Years later, it still performs. It still earns. It still builds trust with new subscribers who discover him through search.

If you’re a creator wondering how to earn more, or make content that stands the test of time, this is the playbook.

It’s not about shouting louder. It’s about showing up with something real. When your video provides clear value, builds trust early, and solves a focused problem, it doesn’t fade away. It keeps working.

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2. Authenticity Builds Trust, And Trust Drives Revenue

Creators often ask: “How do I stand out when so many others are teaching the same thing?” The answer, in many cases, comes down to one word: trust.

Jordan Welch’s most profitable content isn’t just polished, it’s personal. And that makes all the difference.

Take his dropshipping tutorial, the same one that brought in over $337,000 from AdSense. While the technical advice was solid, what truly set it apart was how transparent it was from the first frame.

Jordan didn’t start the video with flashy editing or abstract theories. Instead, he opened with real numbers, his revenue dashboard, sales screenshots, and live results. No vague claims. Just proof.

“I was actually making good money at the time,” Jordan explained. “I showed the sales I made that day right at the beginning, and I think that’s what made people trust me.”

And that’s the key. Viewers believed him, not just because of what he said, but because of how he said it. The calm delivery. The unfiltered numbers. The lack of hype. It all signalled one thing: “I’ve actually done this.”

That trust paid off. Not just in views and AdSense revenue, but in long-term audience growth. That video became an entry point into his wider content, a first impression that built loyalty. Here's why it works:

1. People buy from people they trust

Whether you're selling a course, software, or simply trying to grow your channel, trust is your most valuable currency. Viewers are skeptical. They’ve seen clickbait. They’ve seen fake screenshots. So when someone shows up and proves they’re the real deal, especially in a niche like ecommerce, it’s refreshing.

2. Authenticity builds replay value

When someone feels like you’re being real with them, they’re more likely to stick around. More likely to watch to the end. More likely to rewatch or share. These are all factors that boost performance in the YouTube algorithm, and in your business.

3. Being real makes your content harder to copy

Anyone can repeat tips. But no one else can replicate your exact journey, your dashboard, your voice, your behind-the-scenes insights. That’s where the moat is, and Jordan leaned into it fully.

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3. High Earnings on YouTube Come from High-Intent Niches

When most creators talk about YouTube income, they think in terms of views. But the reality is, not all views are created equal.

Jordan Welch’s most profitable video pulled in $337,000 from just 3 million views. That’s an average of $91 per thousand views (RPM), an almost unheard-of number in most creator circles. For comparison, many creators in lifestyle or entertainment earn closer to $3–$10 RPM.

So how did Jordan hit $91?

The answer lies in niche intent, and understanding who’s watching.

Why Jordan’s RPM Was So High

Jordan’s content focused heavily on e-commerce, dropshipping, and entrepreneurship, topics that naturally attract an audience with money on their mind. These are people searching for tools, tactics, and education to improve their business or income. That makes them extremely valuable to advertisers.

When advertisers compete for a limited number of ad spots, especially in niches tied to business, software, and financial growth, the ad rates go up. These viewers are often:

That’s why Jordan’s RPM wasn’t a fluke. It was a byproduct of audience intent.

What This Means for Creators

If you want to earn more per view, you don’t always need a bigger audience, you need an audience that’s more valuable to advertisers. That usually means targeting:

These are groups where viewers often have spending power, and are watching with purpose, not just to pass time.

Jordan’s viewers weren’t just curious. They were motivated. And advertisers could see that in the engagement, comments, and keywords attached to his content.

Real-World Comparison

Let’s say two creators each get 1 million views:

• One posts vlogs and entertainment: earns $4 RPM → $4,000
• The other teaches niche ecommerce skills: earns $60 RPM → $60,000

That’s a 15x income difference, without more work, just more focused content.

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4. You Don’t Need a Massive Audience to Sell Products or Software

A common myth in the creator space is that you need a huge subscriber base before you can monetise properly. Jordan Welch proved the opposite.

He launched his software product, Viral Vault, when he had only around 25,000 subscribers. That number might seem small compared to channels with millions of followers, but it was more than enough to build, grow, and eventually sell a six-figure-per-month business.

Why? Because the audience he had was engaged, specific, and already looking for a solution.

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Why Audience Size Isn’t Everything

Too many creators wait until they hit some arbitrary milestone, 50K subs, 100K subs, before they think about launching a product or service. But monetisation isn’t about reach alone. It’s about alignment and timing.

Jordan wasn’t broadcasting to a random group of viewers. His content focused on dropshipping and e-commerce, and his subscribers followed him because they wanted to learn how to start and scale their own businesses. That made his audience primed for a software tool that helped with product research and store setup.

Viral Vault was created specifically to meet the needs of those viewers.

Why It Worked

Before building the software, Jordan listened. People were already asking him for help finding winning products or launching their first store. He wasn’t guessing, he was responding. And when the product launched, it didn’t feel like a hard sell. It felt like a natural extension of the channel.

He didn’t have to pitch it with hype. He showed it in action, explained how it solved the problems his audience had been talking about, and proved it with real results.

Even at 25K subs, the tool brought in $100K to $150K per month in revenue.

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5. Your Audience Will Tell You What to Build, If You Listen

One of the biggest mistakes creators make is assuming they need to come up with a genius product idea out of thin air. But if you’re consistently creating helpful content, your audience will do most of the thinking for you, without even realising it.

That’s exactly how Jordan Welch built Viral Vault, a software tool that went on to generate six figures in monthly revenue.

He didn’t invent a problem. He paid attention to one that kept showing up in his comments and DMs:

“I’m struggling to find winning products.”
“How do I know what to sell?”
“Can you just tell me what products are working right now?”

Instead of answering those questions one by one, Jordan created a solution that could help hundreds, then thousands, of people at once.

The Key: Listen, Don’t Guess

Jordan had already built a loyal following in the dropshipping and e-commerce space. These were aspiring entrepreneurs trying to launch their first online stores. He noticed a pattern: many of them didn’t know how to pick products, let alone validate whether they would sell.

This feedback wasn’t subtle. It was repeated over and over across videos, emails, and messages. So he stopped trying to imagine what his audience might want, and started building what they were already asking for.

That became Viral Vault: a curated platform that helped users discover trending products and tools to build their stores.

This Is Market Research, Without the Jargon

A lot of creators get overwhelmed by the idea of launching a product because they think they need detailed market research, spreadsheets, or surveys. But if you already have people following your content, you're sitting on a goldmine of insight.

Look at:

• The comments on your most popular videos
• Common questions in your DMs or replies
• Feedback loops in live streams or Q&As
• Repeat themes that show up across multiple platforms

When the same problem shows up again and again, that’s not noise, it’s a signal.

You can check out the full video on our podcast where we interviewed Jordan Welch!

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Conclusion

Jordan Welch’s story proves that success on YouTube, and beyond, doesn’t come from flashy editing or chasing the algorithm. It comes from understanding your audience, being consistent, and solving real problems.

Whether it was a single tutorial video with a $91 RPM or a software launch with only 25K subscribers, each win followed the same formula:

• Be real.
• Listen closely.
• Act on what people are already asking for.

Creators often wait until they feel “ready” to start monetising, but Jordan shows that small beginnings, when paired with intent and trust, can lead to massive results. If you’re showing up with value and paying attention to your audience, you don’t need to go viral to win. You just need to solve a problem, and do it well.