How To Boost Your Video's Rank On YouTube?

Your YouTube title is crucial because it's one of the most important factors that drive SEO. Here are 3 examples of optimising your YouTube titles to get you more views and rank better.

1. Include Important Keywords Early

YouTube’s algorithm uses keywords to understand what your video is about. Placing your important keywords early in the title ensures better ranking potential and clarity for the viewer as they’ll understand it quicker. The less time they spend thinking about clicking on a video, the more likely they are to actually click.

Here is an example of how it is done well:

Instead of “How I Make My Morning Routine Productive”, use “Productive Morning Routine Guide”.

2. Be Concise

While YouTube allows 100 characters in a title, only the first 60-70 characters are visible before being cut off in search results and recommendations. Your title should be detailed enough to tell viewers the idea of the video, but not too long that it causes it to be cut off abruptly.

A concise title ensures important information isn’t cut off, and viewers can immediately understand the video's value.

Here are 2 examples to show this.

• Short title: "5 Easy Pasta Recipes for Beginners (Quick & Delicious)"

• Long title: "Here’s How to Make 5 Easy Pasta Recipes That Will Take You Less Than 30 Minutes to Prepare!"

3. Research Titles

Title formats and keyword research are the backbone of optimizing your titles. By understanding what users are searching for, you’re better able to tailor your content for them - making it more appealing to potential viewers.

Researching this helps you to make data-backed decisions when finalising your titles to better help your videos rank. The 1of10 tool helps you to find outliers (videos performing better than the average of a channel) so you can find working titles within your niche.

For example, by just searching the niche of “Minecraft”, I can already see several videos that follow the “Minecraft but…” title format - showing that there is an interest in this, which helps boost the ranking of videos that use this title format.

For more examples of viral title format, check out our blog about it here.